Mintel agents report: Agent price war with web 'is lost'
13 January 2011
Agents may as well give up competing on price because it is impossible to shift consumers' perceptions that online booking is cheaper, a Mintel investigation has suggested.Have agents lost the price war with online booking companies? Is it time for agents to concentrate on competing on other grounds? Let us know by emailing ttgletters@ttglive.com ...
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