Botswana is the size of France, has a population of two million people and 10,000 hotel beds. These facts combine to make one very juicy carrot, which travel agents can dangle in front of their customers. Botswana is exclusive. You can virtually have it to yourself.
“Go on safari in Botswana and you will not see another truck for hours,” said Dawn Parr, the UK & Ireland representative for Botswana Tourism, when we met for coffee last week.
“I once spent seven hours watching the same pride of lions. There were two of us in the vehicle, and our guide, and no one else around.”
It’s a deliberate policy on the part of the government to limit the tourism industry and avoid a descent into mass-market safaris. But there are ecological constraints too. There are only two lodges in the Central Kalahari Game Reserve. “The biggest challenge in Botswana is finding water. You can’t put another lodge in the middle of the Kalahari when you can’t access a water source.”
Thirty per cent of land in Botswana is protected national park and all operators have to follow the government’s eco-certification scheme. “If you build a camp in the Okavango Delta, you have to be able to remove it, and not know it’s been there,” said Parr.
“Low season is greener. It’s baby animal season and there are more predators”
There’s a certain type of client that’s well suited to Botswana. “They’re older than 35 or 40, high earners, have probably already been on a safari, and are passionate about exclusivity.”
Cost is not an insignificant barrier, with an average 10-day holiday coming in at £8,000pp including flights, Parr estimates. Prices tend to be 20% cheaper in the November to January low season, but ironically she said that was a deterrent for high spenders. “They think there must be a downside [to going when it’s cheaper].”
Far from it, she assured me. “It’s hotter and it can rain, but it’s greener. It’s baby animal season and there are more predators.”
Parr’s focus is on face-to-face training so she can dispel these myths. “Agents are not confident in the product and often sell away from Botswana to Kenya, Tanzania and South Africa.” Yet it’s a totally difference experience, she said. “There are no fences, the wildlife is completely wild and there will be no other safari jeeps in your pics.”
It may be one of the youngest countries in Europe, but Germany has got a lot to be smug about.
East and West Germany were only unified in 1990, but the European nation has since come to be recognised as one of the most powerful and prosperous in Europe, with a great tourism industry to boot. And British travellers are still visiting in their droves.
Speaking at a travel trade event in London last month, Klaus Lohmann, UK & Ireland director at the German National Tourist Board, said: “British visitors are still one of the most important [source markets] to Bavaria and Germany.”
Most recently there’s been another cause for celebration. “You might be aware of this competition,” quipped Lohmann. He was, of course, referring to Germany’s victory at the 2014 World Cup. An event which the tourism board hopes will help the country remain in the international spotlight.
Lohmann also drew our attention to Bavaria, the country’s most popular state. At London’s shrine to wine, Vinopolis, we sipped on four typically dry wines from the south-eastern state.
First, we tasted a light and sweet sparkling rose, before moving on to the scheurebe grape varietal, which is much rarer, representing only 2% of all the vines planted. The scheurebe also arrived in a novel-looking bottle, known as a Bocksbeutel, which looks like a squat and flattened version of a regular wine bottle, and is native to the area.
Following that we drank a wine made from silvaner grapes, one of the most typical grape varieties.
And with a glass of silvaner in hand we toasted the inscription of the country’s 39th Unesco World Heritage Site, Carolingian Westwork and Civitas Corvey - an abbey in central Germany.
Claudia Mitchell, deputy head of international marketing for Bavaria, explained that while only the region of Franconia, in the north of the state, produces wine, every Bavarian town has beer gardens.
Bavarian capital Munich is home to arguably the most renowned and largest beer festival in the world, Oktoberfest. Though Mitchell was quick to point out that there is much more to the festival than the 6.7 million litres of beer that is consumed there annually.
“Locals and families go there too, not just tourists,” she said, adding that there’s a funfair and traditional food stalls as well.
If your clients are not beer lovers, they can still indulge in the party atmosphere at the festival, and there’s even a wine tent.
Agents selling lots of the Caribbean may have noticed a lull in activity from the Bahamas in the past year. But that’s about to change, according to the tourist board, since it has appointed a new director for the UK and Europe, who moves to the London office shortly.
At WTM 2013, I reported that the Bahamas Tourist Office had suspended contracts with its PR and advertising agencies around the world while it reassessed its strategy.
A new tourism director general, Joy Jibrilu, was appointed in May, and I met with both her and Anthony Stuart - the new European director - when they came over on a sales mission this month.
“We appreciate our presence has not been as strong in the UK since Tommy Thompson [deputy director general] moved back home from London, so we want to re-establish ourselves here,” Jibrilu told me.
“Having Anthony come to London speaks to our intent and our seriousness about re-engaging with this market,” she added.
The UK remains a small but important market for the Bahamas, at around 7% of arrivals. Total arrivals by air (as opposed to cruise ship) dipped by 5.7% to 1.2 million last year, but the BTO is confident it will see growth this year.
With the massive Baha Mar complex in Nassau (pictured) due to begin a soft-launch in December, the Bahamas will certainly need to boost visitor numbers in 2015. Baha Mar Casino & Hotel will be the first of five hotels to open its doors, with a Hyatt, Rosewood and SLS to open next spring.
The Sheraton formerly on the Cable Beach site has already become a Sol Melia.
The complex will add 2,600 rooms to Nassau, which has prompted concern about lack of adequate airlift.
Stuart said one of his priorities was to “get the airlift back” between Europe and the Bahamas. Currently only British Airways flies direct from Heathrow to Nassau. Increasing the aircraft size and frequency on that route could make a significant difference for the UK, he pointed out. Partnerships between US and European airlines such as Virgin-Atlantic and Delta are also making the Bahamas more accessible, since most UK visitors fly via the US.
Attracting visitors to explore the Bahamas beyond Nassau Paradise Island remains a key objective for the tourist board, Jibrilu confirmed. “We are not just one island,” she insisted. “We have 700 islands actually, and 16 that we promote individually. Each has a completely different feel, and there are so many ways to get around them.”
* This article originally stated that BA flies from Gatwick to Nassau. BA in fact flies from Heathrow to Nassau. It also stated that the Sheraton will become a Sol Melia: the change in management has already taken place.
Source: Mirco Dalprà
In the far north-eastern reaches of Italy, nestled between Venice and Milan, Trentino might be unfamiliar territory to many Brits.
An unlikely mix of both Austria and Italy, Trentino was under Austrian rule until the early 1900s; now it’s 60 miles from the Austrian border.
“It makes for a very interesting combination and means we have a complex culinary heritage,” said Katia Vinco, marketing representative, western and northern Europe, for Visit Trentino. I caught up with her at a trade event in London last week. “It’s what makes us unique,” she told me.
The region is, however, well-known within ski circles. The Dolomites, situated in the northern Italian Alps and a Unesco World Heritage centre, are one of the region’s main drawcards, with some 750 miles of slopes and 450 lifts to reach them.
A shuttle is available to transport skiers from four of the surrounding airports - including Verona, Venice, Treviso and Milan Bergamo - direct to the piste, and the success of the service means the schedule has been extended.
“Now we cover a lot more runs in winter,” explained Vinco. “Typically the Brits don’t like to drive much here because of the mountains, so the shuttles are great because you don’t have to deal with winter tyres.”
Folgaria is one of several skiing resorts in the area, and an impressively inclusive one at that.
A small mountain town, Folgaria’s facilities are family friendly and include a ski kindergarten. It is also well equipped for disabled travellers.
“We’re outstanding as a centre for adaptive skiing in Europe,” said Daniela Vecchiato, marketing and sales manager at Folgaria Ski.
The resort boasts eight lodges with adapted bathrooms, and it caters to guests who have motor, sensory and cognitive disabilities through its Trails of Passion ski school (pdf), which offers monoskis, dualskis, amplifiers and Bluetooth accessories for the blind.
While winter is prime time to visit the province, the summer season now offers an additional incentive: Guest Card Trentino allows visitors free public transport and free entry to 70 attractions, including museums, castles and parks. It is free for guests staying at member hotels, or can be purchased at tourist offices for €40.
For clients snowed under with work in a concrete jungle, a trip to Trentino’s wide-open spaces and peaks might prove a breath of fresh air.
Though it is Australia’s capital city, and the seat of the country’s government, Canberra doesn’t tend to rouse much excitement from British tourists.
“We don’t have an international reputation,” said Joanne Barges from Visit Canberra. The lack of international flights is a contributing factor, she told me when we met at ATE (Australian Tourism Exchange) 2014 last month.
But for a small pocket of hinterland, with a population just shy of 400,000, the region of ACT (Australian Capital Territory) offers visitors a potent mix of arts and culture.
Canberra is home to the largest collection of Australian indigenous art in the world - housed in the National Gallery of Australia - as well as the National Museum Australia, situated on a peninsula that juts into Lake Burley Griffin. The museum showcases the country’s social history and has a beautiful lakeside cafe - the only one on the lake.
One of the more familiar monuments of the Canberra tourism circuit is Parliament House. “It’s a huge attraction for visitors,” Barges said. “The building has got quite an impressive architectural design and you can sit in while the politicians are arguing,” she added.
The territory makes an ideal add-on to a New South Wales self-drive itinerary: “It’s a really good base for exploring the region,” she said.
Sydney is a three-hour drive north of Canberra, and the iconic Pebbly Beach - where tame kangaroos hop on the sand - is just over two hours’ drive east.
Clients might be equally interested to know the city is surrounded by vineyards, most of which are only 35 minutes away by car, while another two hours’ drive south-west lands visitors at the Snowy Mountains - the highest mountain range in Australia, and a popular long-weekend destination with the Melbourne and Sydney ski sets.
The city is also set to get some new exciting accommodation options later this year; the National Zoo and Aquarium is nearing the completion of 24 five-star hotel rooms, which will all be located inside the zoo.
And at least one of the rooms will front the lion enclosure, with floor-to-ceiling windows - it might be just the thrill to get Brits to wake up to the attractions of Canberra.
Formentera is just two nautical miles south of Ibiza, but the island’s tranquil personality could not be more different from that of its hedonistic neighbour.
For a start, Formentera doesn’t have an airport, so you can only get there by boat. Regular transfers depart every half-hour in high season, and it’s an easy hop, explained Carlos Blanch, head of tourism, when I met him for breakfast at London’s Groucho Club.
The Balearic boom arrived later in Formentera, which gave the authorities the chance to learn from other islands’ mistakes. As a result, the building of new hotels is strictly controlled, forcing developers to innovate with existing buildings - there’s a project in the pipeline to convert one of the island’s two lighthouses into a small luxury hotel.
There are only two hotels on the island with more than 100 rooms. The rest are smaller, boutique hotels under local ownership. And rather than glitzy nightclubs, drinking haunts tend to be more traditional beachside wooden kiosks, where locals and visitors congregate to watch the sun go down.
Although there are more frequent connections in summer, British Airways connects London City airport with Ibiza year-round, and Blanch encourages visitors to come in the low season. “I’m usually still swimming in the sea in November,” he said.
Given the island’s size, bikes are an obvious way to explore. “All roads lead to the beach,” said Blanch. “We are sometimes called the Spanish Caribbean, due to our turquoise waters and fine, white sand.”
Many trappings of modern life are absent from Unesco-protected Formentera - no traffic lights, no fast-food outlets, no cinemas. It’s the type of place where switching off is compulsory: “You simply have to take it easy and disconnect from the stresses of life on Formentera,” said Blanch.
The islanders’ reluctance to change their surroundings has worked in their favour, he said: “What was our weakness has turned into our main strength.” This simple lifestyle attracts a more bohemian traveller.
However, Formentera Tourism is setting its sights on the active market by promoting the range of sports on the island, such as diving, kayaking and sailing. Pierre-Yves Cousteau, the son of Jacques, has participated in underwater photography weeks in Formentera, and whenever a Cousteau is mentioned, you know the diving is top quality.
Go west! That was the distinct message coming from a trade event I attended last week, ahead of new Thomson flights to Mexico’s Puerto Vallarta International airport, beginning May 3.
The energetic event was held by two regions on the country’s Pacific west coast, which share the airport - Puerto Vallarta and Riviera Nayarit.
The tourist boards, combining forces with the Mexican tourist board for a renewed marketing push, were justly enthusiastic about the new direct weekly flights from Gatwick and Manchester.
“We’ve had a long relationship with the UK; it’s been on and off, and we’ve had challenges. But now we have new airlift, and we think it’s a great time to renew that relationship,” said Rolando Miravete, Puerto Vallarta Tourism Board director.
With eastern Mexico’s Riviera Maya stealing the limelight, it is hoped the flights will boost awareness of the regions, with authenticity, heritage and nature key themes.
Puerto Vallarta is situated in Banderas Bay, and comprises four zones: Marina Vallarta, Hotel Zone, Downtown, and the South Shore. Miravete said Downtown, with its boutique hotels and cobbled streets, was popular with the LGBT market year-round.
The state of Jalisco, in which Puerto Vallarta sits, is the birthplace of tequila, the Mariachi (Mexican cowboys, pictured) - and was the filming location for Predator. Miravete proudly told me that memorabilia remains dotted around the jungle, including alien costumes.
Neighbouring Riviera Nayarit offers tourists 23 coastal towns, with bird-watching in San Blas a strong draw. There are also hotels such as a Four Seasons, Dreams, St Regis and Iberostar offering plenty of golf and spas.
Marine life is abundant. Banderas Bay spans both regions, and is home to spinner dolphins, humpback whales, and Olive Ridley marine turtles.
Wixarika Indians also live in the Sierra Madre Occidental, again covering both states, and they continue to live according to ancient pre-Columbian traditions. Their colourful art can be found in markets.
While Puerto Vallarta draws many Americans and Canadians, last year 62% of visitors to Nayarit were Mexican and just 1% came from Europe. However, with Tui backing this joint venture, we’ll almost certainly see a rise in the number of Brits seeking an alternative to the bright lights of Cancun over the next 12 months.
If I was ever going to learn to sail a 68ft clipper, I always pictured it would be in the Med, with a gin and tonic in hand. Not in the Solent, under heavy grey skies, dressed in over-sized waterproof clothing, getting rope burn as I tugged on heavy ropes. And that was before my fingers went numb from cold.
It sounds like hard work, but it was actually a massive buzz.
As part of Ben Fogle’s Exclusive Excursion, an agent incentive provided by Celebrity Cruises, I joined eight agents, for a small taster of the Clipper Round the World Yacht Race experience. We were split between two veteran yachts - the Finland and the Singapore - which have each circumnavigated the globe four times, and are now used for corporate events.
This was no sunset cruise. We took it in turns to haul ropes, steer the ship and work the grinder. That last one wasn’t our coffee break - the grinder is a machine you cycle with your arms, which moves the sails.
It was hard work, but exhilarating. Under the patient instruction of our skipper and two crew, we crisscrossed back and forth in the Solent, and with each tack we grew in confidence. By the time we tucked into sandwiches on deck for lunch, we were into the swing of it, and the persistent rain could not dampen our spirits.
After that we relocated somewhere warm and dry - to Spitbank Fort, one of three 19th-century sea forts off the coast of Portsmouth. You could view this from the coast, or sail past it, and have no idea what treasures were hidden behind its plain exterior.
It has been imaginatively restored, with the backing of English Heritage, into an exclusive venue, with nine bedroom suites, a rooftop Jacuzzi and fire pit, a wine cellar, sauna and games rooms, while staying true to its military and maritime roots. For example, the champagne and oyster bar is on the site of an original washroom, the eight sinks once used by 200 soldiers still visible beneath their glass covering.
Also with us was yachtswoman Emma Pontin, the godmother of Celebrity Eclipse, who told me: “Everyone should sail an ocean at some point in their lives.” I would now add to that list: “Spend the night in an island fort.” Both Clipper Events and Spitbank Fort were one-off experiences I’m not likely to forget.
Last week I practised my chopstick skills with the help of InsideJapan Tours.
The Japan specialist hosted a trade event at London restaurant Tsuru, where staff shared their knowledge while we tucked into sushi.
The product offering ranges from small group tours and self-guided adventures to fully tailored experiences. “We can organise pretty much anything in Japan, from early morning sumo training to Tate-do sword fighting with the teacher who coordinated the Kill Bill fights,” said InsideJapan’s agency sales manager Matt Spiller.
Although Japan’s mainland consists of four primary islands, there are 6,852 islands in the entire archipelago. Big cities such as Tokyo, home to 30 million people, Osaka and Kyoto come to mind when I think about Japan, so it surprised me to learn the country is 70% mountainous.
Spiller had some booking tips for agents - he explained that spring was the most popular time, owing to the flowering of cherry blossom trees, and many of InsideJapan’s 2015 spring tours had already sold out. But he said his own favourite time was autumn. Nature still puts on a show, of colourful autumn leaves, but there tend to be fewer crowds.
He encouraged agents to think about Japan for ski trips: “Japan offers night-time skiing, which is rare,” he said. “And two-dimensional ski and cultural centre trips work well.”
Japan was closed to foreign influence for 100 years, “which fermented the culture, and Japan does an amazing job of keeping it
alive,” he said.
He also made the point that eating out is very affordable - a plate of sushi will set you back less than £1, and a three-course lunch just £6. “Public transport is also cheap. Your money stretches much further in Japan than you might imagine,” he said.
Matthew Wilkinson, travel consultant with InsideJapan, talked agents through a nine-night Golden Route itinerary covering Tokyo, Kyoto and Osaka, with highlights including Tsukiji Fish Market; Miyajima, one of the most beautiful views in Japan (pictured); and watching sumo wrestling in Osaka.
He said agents shouldn’t discourage clients from visiting Hiroshima. “Some are wary and think it will be depressing. What happened there was awful, and the peace park is well done, but Hiroshima has a positive atmosphere.”
InsideJapan will be organising more regional events this year, so Japan enthusiasts should dig out their chopsticks in preparation.
Last week the Mantis Collection invited me to dinner at the Draycott Hotel in London. While I enjoyed the homely hospitality of the Draycott, I learned about another Mantis project, Finch Hattons in Kenya’s Tsavo National Park.
Mantis claims to be the only hotel group to have a presence on six continents - including Antarctica, where it features White Desert. Member properties share core values - privately owned, five-star and committed to conservation. Finch Hattons fits neatly into this bracket. The owners are the Gehlot family, Sir Richard Branson’s partners in his Kenya lodge, Mahali Mzuri.
What’s more, it’s already a World Travel Awards winner for Africa’s Leading Safari Lodge - and that’s before a renovation project, which is currently taking place. Since the lodge closed last April, the old accommodation has been dismantled and is being replaced with 17 luxury tented suites (pictured).
These are set around a water hole, which is fed by a natural spring from Mount Kilimanjaro, so mosquitoes are not an issue. The tiered design ensures that guests have a view of the water, whether they are in their bathroom, in bed or sat out on the deck, and hippos and crocodiles are just a couple of the watering hole’s star attractions.
Owner Leena Gehlot explained: “This hippo pool is what makes Finch Hattons so special. The hippos and the crocs are absolutely mesmerising for my five-year-old daughter - it’s the only time she will stand still!”
She explained that stripping the property down to basics was much needed: “There was a lot of patchwork holding it together.”
The responsible tourism message is clear - the sewage system is being upgraded to leave as little a footprint on Tsavo as possible. Only the massage pavilions and the gym will have air-conditioning, and the spa will be stocked with natural skincare products by Africology. No staff have been laid off during construction - chef Isaac Muhika has been using the time to share skills with other Mantis properties.
As if all that wasn’t enough reason to visit, Finch Hattons also has a touch of Hollywood glamour. It takes its name from Denys Finch Hatton, who was immortalised by Robert Redford in Out of Africa. Hatton was renowned for his refusal to abandon creature comforts when on safari, and by the sounds of it, once Finch Hattons reopens later this summer, guests will have nothing to worry about on that score either.
Source: Hong Kong Tourism Board
A jaunt on the Star Ferry, drinks at the top of a skyscraper, Michelin-starred dim sum or an afternoon rifling through the city’s numerous malls and markets. Hong Kong has a hefty catalogue of iconic experiences for visitors to choose from. However, the tourism board is eager to trumpet a host of lesser-known activities and sights.
Anthony Lau, executive director of the Hong Kong Tourism Board, told me how the city is encouraging travellers to branch out into the region’s archipelago of 260 islands and to rural areas, such as Sai Kung District (pictured), which make up 70% of the region.
“In the past we’ve marketed Hong Kong as an exciting destination with nightlife and shopping, but there is a lot more to it,” he said.
“We are moving into the promotion of Hong Kong as a culinary hub, and telling people more about our festivals and sports and how to explore our outer islands. We’re working hard to put together itineraries for our visitors that feature places they’ve never been before, not just Wan Chai and Tsim Sha Tsui.”
Speaking at the tourism board’s annual Contact and Contract event, held in London earlier this month, Lau gave further incentive for British travellers to spend longer in the region, referencing a little-known visa available to those who wish to edge into Guandong Province.
“One thing we have to tell people is if you decide to go to the Pearl River Delta there is no need to get a visa in advance,” he said. “When you go to a designated travel agency in Hong Kong and join a tour, you can get the 144-hour ‘Convenient Visa’.”
Aside from the relaunch of Hong Kong’s trade portal, PartnerNet, and the destination specialist programme, a fam trip is also on the cards. According to Peter Hoslin, regional director, Europe and new markets, at the tourism board, working with the trade is a priority.
“We’re going to spend a lot of time with agents, making sure they understand the fresh product,” he said. “A lot of the trade would typically think they know Hong Kong well, but there’s so much that’s been going on we have to keep them up-to-date with new activities.”
Every year, the Canadian Tourism Commission hosts a Canada Shared event in London, bringing together Canadian Signature Experiences members and the UK travel trade. There were 52 members at last month’s event in the London Film Museum and I met with a few to hear their news.
Great Bear Nature Tours in British Columbia will have a new floating lodge when the season begins in May. The eight-bedroom lodge will have bigger rooms and en-suite facilities - guests previously shared shower facilities.
Owner Tom Rivest told me the Great Bear Rainforest river valley was an outstanding wildlife viewing location, and the lodge’s sole focus was on bears.
“People who want to see bears know you can’t see too many of them. You can always get a better picture.”
Tours are conducted by boat and on foot. He said it wasn’t customary in Canada for guides to carry weapons. Instead they use their voices and body language to command the bear. “We don’t need walls on our viewing platforms any more,” he said. “The bears are used to us. They just walk by and ignore us. Our guides have pepper spray but I have only ever sprayed a bear once. It’s very unusual.”
As well as its bears, Canada is also famous for its Northern Lights. Torsten Eder, from Northern Tales, a Whitehorse-based adventure operator, told me that sightings had been more frequent in the Yukon this winter than other years. “Not necessarily stronger,” he said. “But they are happening more often.”
His company operates Aurora Borealis tours from August to April, and he advises clients to stay in the area for at least three to four nights to have a realistic chance of seeing them.
Northern Tales features a range of accommodation, from luxury lodges to more basic electricity-free lakeside cabins. His guides can also collect clients from Whitehorse hotels after dinner, and drive them away from the city to view the lights. He said that reactions to the lights were varied: “The Japanese tend to squeak like guinea pigs, northern Europeans are a bit quieter, and the Brazilians get excited and jump around.”
He had some advice for capturing the moment on film: “Point and shoots don’t work. You need an SLR and you have to set the exposure time manually. Depending on the moonlight, you need between eight and 30 seconds of exposure time… Or you can simply enjoy the moment.”
As far as picturesque cities go, the likes of Vancouver and Cape Town have a European rival in Naples. Italy’s third-largest city is situated on a gently curved bay, where all eyes are drawn to Vesuvius towering over it.
These money-shot views made it a popular spot for the holiday homes of the Roman upper classes. Not many people know that before Vesuvius erupted so dramatically in AD79, it was a third taller than it is today.
At a recent dinner hosted by the Naples Chamber of Commerce, Gareth Davies, former Travel Channel presenter, explained that spring and autumn are ideal times to visit, not least because temperatures sit in the more comfortable 20-25C range.
“April and October are among the best times to visit the region,” he said. “The city is at its liveliest, not denuded of locals searching for a beach, and similarly, the islands aren’t busy with Italian holidaymakers.”
As well as agreeable temperatures, Easter provides plenty of local colour, with Holy Week bringing parades and passion plays throughout the city. One of the most impressive processions takes place in pastel-coloured Sorrento on Holy Thursday, when hundreds of families take to the streets dressed in white gowns.
The other side of Easter, the festivals continue with Maggio dei Monumenti in May, which allows access to many monuments usually closed to the public; and Pizzafest also in May, celebrating Italy’s favourite export.
Naples also has plenty of potential for a shopping break. The origins of this date back to the Middle Ages when Neapolitan tailors were summoned to the court of Milan, such was their skill.
“They were the first to launch ready-to-wear menswear - and that was back in the 16th century,” said Davies. Today the city is full of chic boutiques, hidden markets and sprawling malls - more than enough to keep a shopper busy for a weekend.
To encourage low and mid-season bookings and extend the tourist season, the Naples Chamber of Commerce plans to allocate funds to tour operators, in the region of €40 per tourist, to cover the cost of organising package holidays.
It’s an offer that is piquing the interest of UK tour operators. Lizzie Howard, operations supervisor at Martin Randall Travel, told me the grant would be beneficial as it would help her company subsidise more departures for its sell-out Pompeii tours.
Source: Steffen Oliver Riese
Sausages. They may not be the first thing to dictate where a person spends their holidays, but then again there are not many sausages held in as high esteem as the Nurnberger Rostbratwurst.
The Bavarian city of Nuremberg is celebrating the 700-year reign of the sausage as “queen of bratwurst” with an exhibition in its honour at the City Museum Fembohaus.
The retrospective, which takes place from September 19, 2014 to March 29, 2015, explains the history of the city from a “bratwurst perspective”.
This month at the Germany Travel Show, Martina Weber, sales director of the Nuremberg and Fuerth Tourist Offices, told me that while the local food and drink scene may not yet be renowned internationally, the gastronomy of Nuremberg is certainly celebrated domestically.
The city is well-known in Germany for its Nurnberger Lebkuchen, a local gingerbread speciality typically eaten around Christmas, but it is the Nurnberger Rostbratwurst that is the jewel in the crown of the city’s cuisine.
“That’s our fast food,” said Weber in reference to the diminutive sausages, which are typically served three to a roll. “You smell it everywhere in the city. McDonald’s once had the Nurnberger bratwurst [on the menu in Germany].”
Despite a thriving year-round dining scene, Weber said the city was largely overlooked in spring and summer. “Most people come for the Christmas markets, for the mulled wine and gingerbread,” she said. “That’s absolutely our busiest time of year.”
But there are numerous reasons to visit outside of peak season. Aside from the lack of crowds, visitors can also pay homage to the city’s beer brewing heritage. “The city has wonderful small beer gardens, and in summer people sit outside, enjoying beer and wine,” she said.
And it’s not only food and drink that the city has to offer. Nuremberg plays host to a classical open-air concert twice a year, while the old quarter hosts an annual festival with free entertainment, and its own “Blue Night” - a cultural “all-nighter” - where museums stay open into the small hours and art and light installations abound.
The city is easily accessible - Nuremberg is under two hours from London, with daily flights from Stansted with Ryanair, and Munich can be reached from Nuremberg in an hour on the Intercity-Express.
Once clients get a taste for Nuremberg’s sights, smells and sausages they might find other German cities just don’t cut the mustard.
It’s 25 years since Kiwi Experience first started operating its hop-on hop-off bus tours around New Zealand. Last week I chatted with Nathan Williams, account manager Northern Europe at parent company Tourism Holdings Limited, about the concept. “It’s been tried in other destinations, but it only really works in New Zealand, where we have the volume of places to stay, buses and drivers,” he said.
It’s a flexible product - travellers have 12 months to start using their pass after purchase, and it’s valid for 12 months of travel. There are 30 different routes, with options to “start anywhere”, “start Auckland” and “start Christchurch”.
Accommodation is not included in the pass, but the first night in each stop has guaranteed availability. Williams explained: “When you board the bus in the morning, you choose your programme for the day by ticking options on a clipboard. You select your hostel, activities such as rafting and sky-diving, and opt in or out of dinner.”
The UK market is 60-70% of the business, and while it’s not branded as 18-35, that is the target market. However, Williams said the product was open to all ages: “We don’t advise anyone not to travel - we’ve had 85-year-old passengers before… who’ve been sky diving.”
Dominant sellers for the brand in the UK are STA Travel, Flight Centre and Trailfinders, but Williams insisted there is an opportunity for all agents: “If you book parents with grown-up kids, ask if they know about the product.”
Williams and colleague Keith Marsh are the key contacts for agents in the UK. They visit stores for training, and to deliver incentives - top-selling agents have been earning a case of New Zealand wine and a leg of New Zealand lamb.
The focus for the 25th anniversary is on uncovering stories associated with the brand: “Kiwi Experience has brought many a couple together,” he said.
Driver-guides are all from New Zealand, and go through a month-long induction. “There’s huge emphasis on safety,” said Williams. “No one is allowed to drink or walk up and down the aisles while the bus is moving.”
But drivers also join in the fun - how could they resist a photo opportunity when Hot Water Beach (above) is on the itinerary, for example.
Williams himself is a former driver: “I was only going to do it for three months after university; three years later I handed in the keys.”And his most memorable passengers? “Well, I was lucky enough to have the Minnesota State Cheerleading Squad on my bus once.”
Last week I met with Steve Reynolds, general manager of Back Roads Touring Co. This is a small group and tailor-made specialist, offering tours in the UK and Europe, which pitches itself in the space between big bus tour groups and independent travellers.
He explained the DNA behind the brand to me: “We have a maximum group size of 18 people but most tours have just 15. We stay in charming accommodation, we use only small vehicles, because we spend more time on back roads than main roads, and there are no early starts.”
The emphasis is on interacting with locals and seeking out authentic local experiences, he added, drawing on the Vintage France tour of Champagne (left), Burgundy and the Rhone Valley to highlight this tour style.
In the Champagne region, the tour group stays in Hotel Castel Jeanson, a former residence of champagne families, and the itinerary bypasses Moet & Chandon in favour of Veuve J Lanaud, a smaller producer. Reynolds said: “We walk around the vines and the winemaker explains how the chalky soil acts like a giant sponge, helping the vines to thrive.”
“The original meaning of the French word La Veuve is ‘widow’, and while we enjoy a glass of his finest, the winemaker describes what happened after the First World War, when so many owners were killed, and their widows took over the running of the estates.”
Back Roads is a small business with potential to grow - last summer the company booked 4,000 clients. It started 20 years ago as a UK specialist, enticing North American and Antipodean clients out of London to experience regional Britain. But with the head office in Chiswick, there’s a clear opportunity to grow the UK client base. Reynolds, who used to work for Cox & Kings in Australia, joined the business last June with exactly that remit.
“It’s early days and we’re relatively new to proactive marketing,” he said. “Our goal is to raise awareness of our tour style and look for partners who share our synergies. We are agent-friendly and will pay commission for referrals.”
He said Back Roads was a good fit for independent agents: “Our product has a high level of satisfaction, it’s great for repeat business and it can’t be easily replicated - it would be hard to construct a similar tour on the web.”
This year’s Tour de France will have a very un-French start. In December 2012 it was revealed that Yorkshire had beaten off competition from Florence to stage the opening days of the world’s largest free sporting event. Two to three million people are expected to line the routes of Yorkshire’s stages while tens of millions of people around the world watch the Tour de France on television.
This week Peter Dodd, marketing director, told me it would be “a game-changing moment for Yorkshire”. He said: “We have two fantastic, scenic stages (July 5 and 6) showcasing the best of Yorkshire’s iconic landscapes, cities, towns and villages. The race will put Yorkshire on the map.”
The county is already reaping the benefits, with hotels, B&Bs and campsites reporting huge spikes in demand around the two stages, but Dodd said capacity was not a problem: “Ninety-eight per cent of Yorkshire is under an hour from one of the routes so coping with demand for beds is not a problem. Some international visitors have booked to stay in East Yorkshire, for access to the ferry and are planning to ride in to see the race.”
It’s not just about two days of racing: “One of our long-term legacy goals is to convert television viewers into visitors, and then repeat customers,” said Dodd.
The Grand Depart team is already building momentum ahead of the riders’ arrival - a Yorkshire Festival 2014 will start on March 27 and run for 100 days before the race, involving hundreds of activities and events spread across Yorkshire. The routes are being permanently waymarked so amateur riders can conquer the route.
To finalise viewing plans, check out letour.yorkshire.com, the official site for the three days the Tour de France is in the UK (there is a third stage from Cambridge to London on July 7).
Dodd said: “The starts (Leeds and York) and finishes (Harrogate and Sheffield) will be popular places to be, and scenic locations such as the Yorkshire Dales or Peak District National Parks will also be popular.”
With huge crowds expected, Dodd’s advice is to arrive early: “Come a day or two early and stay a week to minimise travel disruption and have time to experience Yorkshire.”
Imogen Beecroft finds out how the Normandy Regional Tourist Board is planning to mark the 70th anniversary of the D Day landings
Seventy years ago this summer, thousands of Allied troops landed on the beaches of Normandy in a major offensive against the German army. The D-Day Landings marked the beginning of the Allies’ campaign to liberate Western Europe, which had been German-occupied for the previous four years.
Last week I had a chat with Jean-Louis Lavill, director of the Normandy Regional Tourist Board, about how Normandy plans to remember the landings.
From March to September, Normandy will host a plethora of special events including historical re-enactments, fireworks displays, military processions, concerts and exhibitions. The 70th anniversary is particularly significant as “it may be one of the last times that so many veterans gather here to attend the official ceremonies and commemorative events,” said Lavill.
He recommends a visit to one of the war cemeteries: “The American cemetery overlooking Omaha Beach can sometimes be overwhelming because of its sheer size but paying your respects at one of the Commonwealth cemeteries, like the main one at Bayeux, can be equally poignant.”
A highlight will be the June 5 firework display visible from all of the 24 towns on the D-day Landing beaches, which promises to be “absolutely spectacular”.
The commemorations also include a wealth of activities for younger members of the family. There is a picnic on Omaha Beach on June 7 and a football match on June 8. The Juno Beach Centre has an exhibition for children asking the question, “Grandma, what was it like during the war?”
Lavill expects to see a surge in tourism over the period: “Figures drawn up from hotel occupancy and visits to sites and museums on previous key anniversaries have shown a significant increase of around 70%.”
Fuelling this increase are the companies putting on special commemorative trips; Fred Olsen Cruise Line is running a commemorative D-Day cruise, departing on June 1.
Lol Nichols, general sales manager at Fred Olsen, said it decided to run the trip following the success of previous D-Day anniversary cruises. The cruise will offer “an extensive programme of tours to give people the opportunity to remember and pay their respects to the soldiers of the Second World War.”
Onboard, there will be lectures from captain Anthony Harris, founding member of Race2Recovery, and history lecturer lieutenant colonel Anthony Coutts-Britton, as well as performances from a big band orchestra, The New Squadronaires.
Nichols said the cruise would also incorporate the events, parades and celebrations put on by the tourist board.
If someone asked you which country is the most bombed in the world, what would you say? Afghanistan? Iraq? Libya?
I would have hedged my bets on one of those, until my recent holiday to Indochina revealed it is in fact Laos. The consequences of America’s Secret War, a sideshow to the Vietnam War, are still felt by the Lao people to this day.
Between 1964 and 1973, US forces dropped more than two million tons of bombs on Laos, during 580,000 bombing missions, equal to a planeload of bombs every eight minutes, 24 hours a day, for nine years.
Eighty million bombs failed to detonate - many of these unexploded ordnance (UXO) devices remain hidden in the countryside, a deadly trap for unsuspecting farmers, and children who are oblivious to the dangers and lured by the money-making opportunities of selling scrap metal.
At least 20,000 Lao people have been killed or injured by these bombs since the end of the war, and there are an estimated 300 new casualties every year, many of them children.
Bomb clearance is slow, dangerous work, and US contributions have been modest. But my visit to the COPE Centre in Laos’ capital Vientiane shed a ray of light on a harrowing problem.
COPE provides UXO survivors with orthotic and prosthetic devices and rehabilitative care. The centre was formed in 1997 by the Ministry of Health of Lao PDR and non-Government organisations including POWER, World Vision and Cambodian School of Prosthetics and Orthotics.
On my arrival I saw a group of resident amputees playing football in the central courtyard, their crutches no barrier to enjoyment.
The centre has a free exhibit, which explains the scale of the problem and the measures being taken to clear the mines. It also highlights victims’ stories and talks about patient care.
It has a small cinema showing documentaries about UXOs and Cope, and I settled down to watch feature film, Bomb Harvest, which follows an Australian bomb disposal specialist, Laith Stevens, as he trains locals in the skill of detonating bombs.
It’s an engaging film mainly due to the character of Stevens, whose humour and modest, can-do attitude masks the bravery of everyone involved.
There’s also a gift shop and a cafe, which help fund Cope services. It’s a thought-provoking place - a testament to the tragic consequences of war for innocent civilians.
This month marks 30 years of independence from Britain for Brunei. At present only around 13,000 British nationals visit the Asian nation every year, which is one of the smallest on earth and comprises two unconnected slivers of land. It is one of three countries on the island of Borneo.
I caught up with Aiden Walsh, Royal Brunei Airlines (RBA) country manager for the UK, to hear what the carrier has in store for 2014 and why holidaymakers should visit this former British protectorate.
Most recently the airline launched its Betterfly campaign in conjunction with the take-off of its new 787 Dreamliners, and as of March 10 this year it will be the first airline to have 100% Dreamliner service on all long-haul routes.
Despite these changes, the self-proclaimed “boutique” airline said its focus remains the same. “Our focal point is to highlight Brunei as a value carrier,” said Walsh. “We focus on service and individualise what we do.”
RBA operates a fleet of 10 aircraft to 14 destinations in south-east Asia, the Middle East, Europe, and Australia, and the carrier is using long-haul to feed into regional services to cities such as Manila, Hong Kong and Singapore. While it may be becoming an Asian hub, Walsh added that the carrier’s wide network means a trip to Brunei could easily tie into a bigger journey.
“For me it works really well as [part of] a twin-centre trip with Dubai, Melbourne or Kota Kinabalu,” he said.
According to Walsh, one of the prime advantages of visiting this compact country is the minimal distances between attractions.
“You can really see a lot in a few days,” he said. “Tourists can reach almost untouched rainforest within an hour of touching down.”
Walsh recommended Ulu Temburong National Park, where visitors can stay overnight in lodges, while getting up close to all manner of wildlife. “The noise of the place at night is surreal,” he said.
Other draws include water village, Kampong Ayer, the world’s largest, and “small but beautiful” capital city Bandar Seri Begawan.
In 2014 RBA is looking to domore with the trade. Walsh said: “We have planned a lot of activity, [such as] educationals, trade shows and an online travel training programme which will be up and running by the end of this week.”